https://bigdbm.com/blog/ Articles on identity resolution, audience data, privacy compliance, and data operations from the BIGDBM team. en-us Thu, 11 Jun 2026 06:13:08 +0000 https://bigdbm.com/blog/what-is-intent-data/ https://bigdbm.com/blog/what-is-intent-data/ Fri, 22 May 2026 00:00:00 +0000 A guide to B2B intent data: what it is, how signals are collected, why identity-resolved intent outperforms device-level data, and what to ask any provider. https://bigdbm.com/blog/first-party-vs-third-party-data/ https://bigdbm.com/blog/first-party-vs-third-party-data/ Fri, 22 May 2026 00:00:00 +0000 In 2026, what determines data quality is sourcing and RFIS scoring — not first-party vs third-party. Here's what matters when evaluating data providers. https://bigdbm.com/blog/data-processing-at-scale/ https://bigdbm.com/blog/data-processing-at-scale/ Fri, 22 May 2026 00:00:00 +0000 Comparing EMR, Snowflake, Databricks, BigQuery, and Redshift for data teams: what each does well, where it breaks down, and how to choose the right platform. https://bigdbm.com/blog/the-future-of-identity-graph/ https://bigdbm.com/blog/the-future-of-identity-graph/ Wed, 01 Apr 2026 00:00:00 +0000 How identity graphs are evolving with AI-powered scoring, privacy-first infrastructure, and cookieless identity resolution for the post-cookie era. https://bigdbm.com/blog/how-to-audit-match-rates/ https://bigdbm.com/blog/how-to-audit-match-rates/ Sun, 15 Mar 2026 00:00:00 +0000 A practical guide to auditing identity match rates: what good looks like, common causes of low rates, a step-by-step audit, and how scored resolution helps. https://bigdbm.com/blog/identity-graph-vs-cdp/ https://bigdbm.com/blog/identity-graph-vs-cdp/ Tue, 10 Feb 2026 00:00:00 +0000 A practical comparison of identity graphs and CDPs: what each does, where they overlap, where they diverge, and when you need one, the other, or both. https://bigdbm.com/blog/ccpa-compliance-checklist/ https://bigdbm.com/blog/ccpa-compliance-checklist/ Tue, 20 Jan 2026 00:00:00 +0000 A practical CCPA/CPRA compliance checklist for marketers: opt-out rights, purpose limitation, consent management, data retention, and audit trail requirements.