# BIGDBM

> BIGDBM is a privacy-first B2B identity intelligence company that helps businesses activate smarter audiences, resolve identity at scale, and measure what actually matters. BIGDBM provides a trusted Identity Graph with 200M+ consumer identities, 5B+ identity connections, and first-party verified signals across emails, phones, postal addresses, MAIDs, and IP addresses — all built with privacy compliance by design.

BIGDBM sells to data-driven B2B buyers: marketers, data scientists, identity engineers, and compliance teams at brands, agencies, data platforms, and AdTech/MarTech vendors. The company operates a self-serve Data Market at dm.bigdbm.com and offers enterprise API integrations for real-time enrichment.

## Products

- [Trusted Identity Graph](https://bigdbm.com/product/trusted-identity-graph/): Connects people, households, contact information, and devices into a single linkable record with audit-friendly lineage so every identity connection is explainable and defensible. Combines deterministic matching (exact email/phone/address) with modeled probabilistic links, all scored by confidence level.

- [Scored Identity Resolution](https://bigdbm.com/product/scored-identity-resolution/): Assigns a measurable confidence score to every identity link so teams can choose precision or recall per workflow. Teams set one threshold and apply it everywhere — keeping downstream audiences, analytics, and decisions aligned to the same confidence rules. Eliminates the black-box resolution problem.

- [Privacy-Compliant Data Operations](https://bigdbm.com/product/privacy-compliant-data-operations/): Privacy-by-design workflows covering consent management, automated opt-outs, permitted-use controls, data retention rules, and full audit trails — built for CCPA, CPRA, and state privacy law compliance. Ensures identity data can be activated without legal risk.

- [Real-Time Enrichment APIs](https://bigdbm.com/product/real-time-enrichment-apis/): REST APIs that enrich a profile (email, phone, address, MAID, IP) in real time with verified contact details, household attributes, property coherence signals, and identity confidence scores. Built for CRM enrichment, lead scoring, onboarding flows, and fraud prevention.

- [Activation + Measurable Impact](https://bigdbm.com/product/activation-measurable-impact/): End-to-end workflow from identity-based audience building through activation and measurement. Includes match-ready segment exports, suppression outputs, lift measurement, and transparent attribution — so clients can prove ROI on identity data investments.

## Verticals

- [Marketing & Advertising](https://bigdbm.com/vertical/marketing-advertising/): Improve match rates, reduce suppression gaps, and activate identity-based prospecting audiences. Key workflows: high-intent acquisition at scale, suppression and efficiency controls, enrichment for personalization, intent-powered audience refinement.

- [eCommerce & Retail](https://bigdbm.com/vertical/ecommerce-retail/): Drive personalization, loyalty, and new customer acquisition for online and omnichannel retailers. Key workflows: new customer acquisition audiences, cart abandonment re-engagement, loyalty and lifetime value enrichment, in-store/online identity unification.

- [Automotive](https://bigdbm.com/vertical/automotive/): Reach in-market vehicle buyers with intent-matched, identity-verified audiences. Key workflows: in-market buyer audiences, conquest and conquest suppression, service retention targeting, dealer-level geographic precision.

- [Real Estate](https://bigdbm.com/vertical/real-estate/): Connect with homeowners, new movers, renters, and property buyers using privacy-first identity data. Key workflows: new mover audiences, homeowner enrichment, mortgage intent targeting, property value-based segmentation.

- [Technology & Data](https://bigdbm.com/vertical/technology-data/): Enrich B2B and B2C pipelines with identity signals and behavioral data. Key workflows: B2B contact enrichment, technographic audience building, trial-to-paid conversion audiences, developer and IT decision-maker targeting.

- [Financial Services](https://bigdbm.com/vertical/financial-services/): Compliant acquisition, suppression, enrichment, and intent-powered prioritization for financial marketers and fintechs. Key workflows: compliant acquisition audiences, suppression and exclusion controls, enrichment for lifecycle and personalization, intent-powered lead prioritization.

- [Sports](https://bigdbm.com/vertical/sports/): Identify and engage sports fans and enthusiasts by team, league, sport, and purchase behavior. Key workflows: fan identification and segmentation, sponsorship audience building, merchandise and ticket buyer targeting, cross-sport interest modeling.

## Company

- [About BIGDBM](https://bigdbm.com/about/): BIGDBM combines deterministic identity resolution, privacy compliance by design, and transparent confidence scoring to give data buyers a product they can trust and explain to their stakeholders.
- [Contact / Book a Meeting](https://bigdbm.com/contact-us/): Schedule a 30-minute meeting via Calendly at https://calendly.com/bigdbm/30min
- [Data Market](https://dm.bigdbm.com): Self-serve data marketplace. Register at https://dm.bigdbm.com/register

## Key Facts

- 200M+ consumer identity records
- 5B+ verified identity connections
- Covers emails, phones, postal addresses, MAIDs, IPs
- Privacy-first: CCPA/CPRA compliant, opt-out honoring, permitted-use controls
- Trusted by 100+ businesses including data platforms, agencies, and brands
- API-first: real-time enrichment available via REST API
- Self-serve Data Market for smaller/faster purchasing

## Optional

- [llms-full.txt](https://bigdbm.com/llms-full.txt): Full natural-language description of every product, vertical, and workflow — suitable for RAG ingestion or fine-tuning context.