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Intent Data
Unlock Buyer Intent at Scale
November 1, 2025
In today's hyper-competitive digital landscape, understanding buyer intent at scale is a pivotal advantage. BigDBM's Intent Data leverages high-frequency, privacy-compliant data collection to deliver a nuanced, timely understanding of consumer and business interests. Two Powerful Ways to Leverage Intent

Who Searches for Your Products

Identify potential customers actively researching your products or services

Real-time Behavioral Signals  - Access 150 million distinct hashed email addresses (HEMs) per day, representing real-time consumer and B2B behavioral signals

Intent Intensity Scoring  - Measure the likelihood of a purchase based on frequency and consistency of interest over time

Precise Targeting  - Get a full view of individuals' online intent, behavior, and lifestyle indicators through hashed and plain-text email linkages
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What Other Products Your Clients Are Searching For

Understand the broader market interests and competitive landscape of your existing customers

Competitive Intelligence - See what other products and services your clients are researching

Market Insights - Identify trends and behavioral shifts with timestamps that track online engagement

Cross-Selling Opportunities - Discover adjacent interests that signal expansion opportunities
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Why BigDBM Stands Out?

With over 20 years of experience building identity graphs, we distinguish ourselves by maintaining an unrivaled focus on ROI, privacy, quality, and security. Our US consumer and B2B datasets are optimized for performance.
Advanced Data Processing

Understand the broader market interests and competitive landscape of your existing customers

Daily Signal Volume  – 150+ million distinct HEMs per day with 65-70 million successfully matched to our Universal Data Warehouse

Natural Language Processing  - Extract keywords from page titles, meta descriptions, and search queries to preserve the intent behind user behavior

IAB Classification  - Classify behavioral signals using IAB v2.2 with our custom five-tiered taxonomy for flexible targeting

Privacy-First Approach

All data collected and delivered through BigDBM's intent pipeline is opt-in and adheres strictly to applicable privacy laws, ensuring ethical sourcing practices and user-consented tracking.

Powerful Applications

Account-Based Marketing - Detect early buyer interest at target accounts

Audience Expansion  - Identify lookalike audiences based on behavior patterns

Data Enrichment - Supplement CRM and CDP systems with behavioral layers

Programmatic Advertising  - Deliver real-time bidding signals based on in-market activity

Transform Data into Decisions

BigDBM's intent data provides a daily, high-scale, privacy-compliant window into real-world behavioral signals. With unmatched signal volume and a robust identity graph, organizations can make smarter, faster decisions across customer acquisition, retention, and engagement.

Key Benefits: How you can Transform Customer Insights with BigDBM's Advanced Intent Data Platform

BigDBM's Intent Data transforms how businesses understand and engage with their customers by providing a comprehensive, real-time view of buyer behavior across both US consumer and B2B markets. With over 20 years of expertise in building identity graphs, our platform processes more than 110 million distinct hashed email addresses daily, delivering actionable insights that drive measurable ROI. Our proprietary methodology combines data from multiple live streams and maps website domains and emails to IAB classification codes, giving you structured insights into market interests and buyer intent. Through advanced natural language processing and a custom five-tiered taxonomy, we extract granular keywords while maintaining broad category classification for flexible targeting. Our unique intent intensity scoring quantifies purchase likelihood based on frequency and consistency of interest, while timestamp tracking reveals behavioral shifts and trends over time. With robust privacy compliance and ethical sourcing practices, BigDBM enables organizations to make smarter, faster decisions across customer acquisition, retention, and engagement through applications in account-based marketing, audience expansion, data enrichment, and programmatic advertising.
Ready to unlock the power of intent data for your business?