What is identity resolution and why does it matter for marketers?

Identity resolution links people, households, contact information, and devices into a unified identity profile. It matters for marketers because accurate resolution enables precise audience targeting, higher match rates on ad platforms, and reliable attribution. BIGDBM uses AI-assisted matching with RFIS confidence scores to deliver scored resolution that can be safely used for downstream decisions.

What data products does BIGDBM offer?

BIGDBM offers a full Identity Intelligence Suite including: Trusted Identity Graph (280M+ identities, 5B+ connections), Scored Identity Resolution, Privacy-Compliant Data Operations, Real-Time Enrichment APIs, Activation and Measurable Impact, Intelligence Datasets, AI Decision Engine, Intelligence Marketplace, Predictive Demand Engine, and Customer Engagement Platform.

What is RFIS scoring and how does it work?

RFIS is BIGDBM's confidence scoring model that assigns a measurable score (0-100) to every identity link. It lets teams set a precision threshold and apply it uniformly across CRM, audiences, analytics, and ad platforms, turning probabilistic identity matches into defensible, auditable decisions.

Is BIGDBM data CCPA compliant?

Yes. BIGDBM is CCPA compliant and SOC 2 Type II certified. The platform includes privacy-by-design workflows with consent management, automated opt-outs, permitted-use controls, data retention rules, and full audit trails built for CCPA and state privacy law compliance. BIGDBM is also TrustArc Certified and IAB Transparency registered.

How does BIGDBM help advertisers improve match rates?

BIGDBM's identity graph and scored resolution enable advertisers to activate audiences with higher match rates on ad platforms. Clients report match rate improvements of 34% in the first quarter after adoption. The RFIS confidence scoring lets teams dial precision versus scale for every campaign, while the activation layer proves value with clear metrics including match rate, reach lift, and cost reduction.

BIGDBM – Unlock Growth With Trusted Privacy-First Identity Data

Trusted Identity Graph

Build a trusted Identity Graph that connects people, households, contact information and devices, with audit-friendly lineage so every link is explainable and defensible.

Scored Identity Resolution

Resolve identities with AI-assisted matching plus confidence indices (not guesswork). Get accurate, scored resolution you can safely use in downstream decisions.

Privacy-Compliant Data Operations

Privacy-by-design workflows with consent management, automated opt-outs, permitted-use controls, retention rules, and audit trails, built for real compliance.

Real-Time Enrichment APIs

Enrich profiles in real time via APIs: verified phones/emails, stronger property/household coherence, and transparent scoring, because quality beats quantity over "mega files" with weak provenance.

Activation + Measurable Impact

Activate through your channels and our own and prove value with clear metrics: match-rate, reach lift, and waste reduction / cost reduction.

What Our Clients Say

★★★★★

"BIGDBM's identity graph transformed how we reach our audience. Match rates improved 34% in the first quarter alone, and our cost-per-acquisition dropped meaningfully. The confidence scoring lets us dial precision vs. scale for every campaign."

SM

Sarah Mitchell VP of Growth Marketing, NexAdvert Media

★★★★★

"We evaluated four identity providers before choosing BIGDBM. The privacy-by-design workflow and CCPA audit trail gave our legal team confidence, while the real-time enrichment API slot into our CRM in less than a day. Exactly what enterprise data operations should look like."

JO

James Okafor SVP of Data Strategy, Forthright Financial

★★★★★

"Our automotive conquest campaigns used to rely on aged list pulls. With BIGDBM's scored resolution we now reach in-market buyers with verified contact data in real time. Showroom appointments from digital are up 28% year over year."

LR

Linda Reyes Director of Digital Acquisition, Premier Auto Group

Identity resolution and data enrichment for U.S. audiences

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