Data Products
Consumer Data
The Consumer Bubble Cluster Codes file has 215 mil+ U.S. consumers based on their household income, generation, marital status, and environment (urban-suburban or rural-town). These key traits are extremely useful in understanding consumers and their purchasing behaviors at a high level. Each Bubble utilizes different combinations of attributes to organize and observe consumers on an increasingly granular level.
Largest database of MAIDs with confidence and quality levels. Contains the MAIDs from the Consumer Mobile file plus additional MAID linkages connected to consumers.
Consumer Segmentation Clusters
Bubble Cluster Codes
The Consumer Bubble Cluster Codes file has  215 mil+ U.S. consumers based on their household income, generation, marital status, and environment (urban-suburban or rural-town). These key traits are extremely useful in understanding consumers and their purchasing behaviors at a high level. Each Bubble utilizes different combinations of attributes to organize and observe consumers on an increasingly granular level.
Daily Identity Linkages
IP Addresses > Consumer Emails - 10 bil+ per month
IP Addresses > Company Domains+Employees - 1 bil+ per month
MAIDs > Consumer Emails - 8 bil+ per month
Data Science Derived Features
Recency, Frequency, Intensity, and Strength
Confidence Index
Personality Segments
Email Quality Level
Phone Quality Level
Healthcare Propensity
Net Worth Model
B2B Data
Companies - 30 mil+
Employees - 125 mil+
Business Emails - 110 mil+
Business Phones - 180 mil+
The B2B file offers comprehensive and accurate information with all the firmographic selections needed to target your ideal customer. In addition, we have connected our Consumer identities to the B2B records which gives you a 360-degree view of your target market, whether at work or at home. The file is multi-sourced and contains both compiled and originated U.S. data. File goes through intensive cleansing including deceased processing and NCOA.
B2B-to-Consumer
B2B2C
The B2B2C file includes individual email addresses and personal and professional phone numbers. Our B2B2C file is multi-sourced and contains both compiled and originated U.S. data. This file goes through intensive cleansing including deceased processing and NCOA.