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Consumer Data

The Consumer Address file contains address, geolocation, and household information related to individuals in the Consumer Database.
The Consumer Auto database includes every vehicle available in a household. The fields available include make, model, year, trim, style, fuel type, MSRP, and many more. We have developed this file to be tied to our Consumer Demographics Database so additional demographics can be applied as needed. Each record is ranked by confidence index and only the highest quality data is used. This file contains over 200 millions records in addition to over 1 million+ fresh automotive intender records per day.
The Consumer Auto Finance file includes auto financing information such as an auto loan and tied to an individual in the Consumer Database.
The Consumer Behavior file includes information on lifestyle behaviors and activities of individuals within the Consumer Database.
The Consumer Demographic database is comprised of over 80 sources and includes over 400 different data points for each individual in a household with complete PII. The fields provided include demographics, psychographic, lifestyle criteria, buying behavior, and real property identification. Each record is ranked by confidence index and only the highest quality data is used. The database is multi-sourced and contains both compiled and originated U.S. data. Additionally, the data goes through intensive cleansing including deceased processing and NCOA.
The Consumer Date of Birth (DOB) file contains the month, day, and year date of birth fields for each individual in the Consumer Database.
The Consumer Email file has 280 million+ emails with new emails monthly. Emails are stored in plain text, MD5, SHA 256, and SHA1 formats. Additionally, our email Recency Validation processing can increase the success of your email campaigns by as much as 4X.
Largest database of emails with confidence and quality levels. Contains the emails from the Consumer Email file plus additional email linkages connected to consumers.
The Consumer IP file contains information on the location and observation dates of an IP address tied to individuals in the Consumer Database.
Demographic and PII data for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 24 million+ population. High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research. This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.
The Consumer Mobile Device file contains MAIDs and IP addresses connected to an individual in the Consumer Database. The fields available include latitude and longitude, device type, and hashed emails.
The Consumer Social file contains social media linkages to select individuals within the Consumer Database.

Largest database of MAIDs with confidence and quality levels. Contains the MAIDs from the Consumer Mobile file plus additional MAID linkages connected to consumers.

The Consumer Motorcycle file contains motorcycle ownership information tied to an individual in the Consumer Database. The fields available include motorcycle make, model, year, VIN, and other data points.
The Consumer Phone file contains phone number information tied to an individual in the Consumer Database. The fields available include the phone number, phone type, mobile carrier, and Do Not Call registry status.
Largest database of phones with confidence and quality levels. Contains the phones from the Consumer Phone file plus additional phone linkages connected to consumers.
The Consumer PII file is a single file consisting of the Consumer Address, Consumer DOB, Consumer Email, and Consumer Phone fields linked to individuals in the Consumer database.
The Consumer PII file is a single file consisting of the Consumer Address, Consumer DOB, Consumer Emails, and Consumer Phones linked to individuals in the Consumer database. Premium package includes (when present) up to three emails, one mobile phone, and one landline.
The Consumer PII file is a single file consisting of the Consumer Address, Consumer DOB, Consumer Emails, and Consumer Phones linked to individuals in the Consumer database as well as to individuals not present in the Consumer database due to lack of mergeability. Full package includes all emails and phones present.
The Consumer Property file has 152 million+ records which include home details, site details, and purchase details on non-residential and commercial properties. This file includes both owners and renters with linkages to Consumer Demographics.
The Consumer Voters file contains voting information tied to an individual in the Consumer Database. The field available contains the political party affiliation.
Observed linkages, ordered by the last seen date, between the hashed emails and Interactive Advertising Bureau categories from device/web traffic. Ability to link to plain-text emails and core Consumer PII fields as well.

Consumer Segmentation Clusters

Bubble Cluster Codes

The Consumer Bubble Cluster Codes file has 200 million+ U.S. consumers based on their household income, generation, marital status, and environment (urban-suburban or rural-town). These key traits are extremely useful in understanding consumers and their purchasing behaviors at a high level. Each Bubble utilizes different combinations of attributes to organize and observe consumers on an increasingly granular level.

205 million

Weekly Live Data

LiveDB HEM<>IP Address - 170 million

Observed linkages between hashed emails and IP addresses from device/web traffic.

LiveDB HEM<>MAID - 150 million

Observed linkages between hashed emails and mobile advertising identifiers from device/web traffic

LiveDB HEM<>IAB - 200 million

Observed linkages between hashed emails and Interactive Advertising Bureau categories from device/web traffic.

Data Science Derived Features

Recency, Frequency, Intensity, and Strength

Recency, Frequency, Intensity, and Strength

Confidence Index

Confidence Index

Personality Segments

Personality Segments

Email Quality Level

Email Quality Level

Phone Quality Level

Phone Quality Level

Healthcare Propensity

Healthcare Propensity

Net Worth Model

Net Worth Model

B2B Data

B2B Data

The B2B file offers comprehensive and accurate information with all the firmographic selections needed to target your ideal customer. In addition, we have connected our Consumer identities to the B2B records which gives you a 360-degree view of your target market, whether at work or at home. The file is multi-sourced and contains both compiled and originated U.S. data. File goes through intensive cleansing including deceased processing and NCOA.

B2B-to-Consumer

B2B2C

The B2B2C file includes individual email addresses and personal and professional phone numbers. Our B2B2C file is multi-sourced and contains both compiled and originated U.S. data. This file goes through intensive cleansing including deceased processing and NCOA.

75 million
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