Resources
Customer Profile Reports
The BIGDBM Customer Profile Report uncovers key attributes to help you understand who your best customers are. Having an unbiased data-driven understanding of your customer empowers more efficient and effective sales and marketing efforts. Through learning the key attributes of your best customer, we are then able to find prospects just like them.
We do this by taking your existing customer file and matching it against a comprehensive database of U.S. households and/or consumers to create a customized profile report. The strength of the reporting lies in its ability to provide demographic and property characteristics, revealing more information about your customers, so you can market more effectively.
These characteristics include:
Consumer Demographics
These attributes are derived from our consumer demographic database and are attributes of the individual classified as the head of the household. These include characteristics such as gender, household income, households with children present, marital status, length of residence, home ownership, mail-responsive buyer, and more.
Property Characteristics
These are attributes derived from our national property and parcel database. These include attributes such as owner information, tax-assessed information, year built, lot size, home area, number of bedrooms, roof material type where available, and other home attributes
Consumer Segmentation
This is a classification system of the entire universe of consumers, by household, based on lifestyle, generation, socioeconomic status, geographic location, behaviors, culture, and interests. Segmenting households into different groupings allows for more effective sales & marketing efforts. Not all consumers make purchasing decisions the same or consume media the same way. BIGDBM’s segmentation system helps target the right people with the right messaging about your products. This will increase the success of your marketing campaigns.
To take your customer profile and marketing efforts to the next level, contact BIGDBM sales to get started.
Bubbles Cluster Codes
The Bubbles Cluster Codes enable you to quickly understand your customers, prospects, their behaviors, and markets. Using Bubbles, you can easily identify the segments where you:
Have the highest and lowest penetration of customers
Make the most and least revenue and profit
Achieve the highest response rates
Perform the best or worst for a variety of metrics