What data can BIGDBM's enrichment API append?

BIGDBM's real-time enrichment APIs can append name, address, email, phone, demographic attributes, household data, and identity graph connections to any input record in milliseconds.

How fast are BIGDBM's enrichment APIs?

BIGDBM's enrichment APIs respond in under 200ms at scale, supporting real-time use cases like onboarding enrichment, form completion, and live audience qualification.

How do I integrate BIGDBM's data enrichment API?

BIGDBM provides RESTful APIs with JSON responses and can integrate via direct API call, batch file transfer, or cloud-to-cloud data share. Integration typically takes less than one business day.

Real-Time Enrichment APIs: Identity Data in 100–300ms

Product questions, answered

What does enrichment add?

Enrichment adds available attributes to a supplied identifier. BIGDBM documents contact, household, property and confidence information; exact fields depend on the API and service scope.

How do I integrate?

Start with the API reference to confirm authentication, request format and response fields for the endpoint you need. Evaluate errors, timeouts and throughput before production use.

Is 100–300ms a guaranteed response time?

The website publishes a 100–300ms range from September 2026 internal API activity. The latency percentile and endpoint mix are not specified. Confirm endpoint-specific latency, rate limits and any contractual service levels before sizing an integration.

Coverage definitions and performance context · API reference · RFIS reference · Discuss scope and pricing

Key Features

Real-Time & Batch Endpoints

Support low-latency lookups for products and apps, plus bulk processing for operations and backfills.

Flexible Identifier Inputs

Match and enrich records using email, phone, address, MAIDs, IPs, or internal IDs, whatever you collect.

Identity-First Enrichment Layer

Append attributes only after identity is resolved so profiles stay consistent across systems and channels.

Developer-Friendly Integration

Predictable responses, scalable throughput, and integration options designed for production and governance.

What Makes It Different

Enrichment is only valuable when it stays consistent. Identity-first enrichment resolves the entity first, then appends attributes, so results don't drift across tools, channels, or time.

You can run the same enrichment logic across real-time and batch workflows. That keeps routing, personalization, and analytics aligned while maintaining governance and visibility.

How it works

Our proven process for identity-first enrichment

01 Submit

02 Resolve

03 Enrich

04 Deliver

Send the identifier you have

Provide an identifier via API for real-time enrichment or submit a batch file for large-scale processing.

Unify to a persistent entity

Connect the identifier to a stable identity so enrichment and downstream actions are based on consistent entities.

Return permitted attributes

Append approved attributes and identity signals based on policy and availability, optimized for the workflow.

Publish where it's needed

Return results to your app, CDP, or warehouse and log usage so teams can track and govern enrichment.

Use Cases

1. Lead capture enrichment

Best for: Marketing / Sales teams Outcome: Improve routing and personalization at the point of capture.

2. CRM record completion

Best for: RevOps teams Outcome: Fill key gaps and standardize identifiers across pipelines.

3. On-site personalization

Best for: Product / Growth teams Outcome: Ensure segments respect consent and permitted use before publishing.

4. Fraud screening signals

Best for: Partnerships / Data teams Outcome: Share and measure with controls that reduce risk and improve consistency.

5. Identity hygiene at ingestion

Best for: Governance teams Outcome: Limit attributes to what is required for the workflow and reduce exposure.

6. Batch backfill for modeling

Best for: Security / Compliance teams Outcome: Produce repeatable evidence for audits, vendor reviews, and internal governance.

Try It Yourself

Live example using the Behavioral Intent API, query consumers expressing intent around a keyword.

cURL Response

curl --location 'https://aws-behavioral-intent-api.bigdbm.com/intent/createList' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer YOUR_TOKEN' \
--data '{
    "StartDate": "2025-12-03",
    "EndDate": "2025-12-03",
    "Keywords": "audi",
    "NumberOfHems": 1000
}'

{
  "status": "success",
  "listId": "lst_7f3a9b2c4d1e",
  "count": 1000,
  "hems": [
    {
      "hem": "a3f4e8b7c2d1901ef56a3b2c4d7e8f9a0b1c2d3e4f5a6b7c8d9e0f1a2b3c4d5",
      "signal_date": "2025-12-03",
      "confidence": 0.94,
      "signal_count": 7
    },
    {
      "hem": "b4c5d6e7f8a9b0c1d2e3f4a5b6c7d8e9f0a1b2c3d4e5f6a7b8c9d0e1f2a3b4",
      "signal_date": "2025-12-03",
      "confidence": 0.88,
      "signal_count": 3
    },
    // ... up to 1000 results
  ],
  "metadata": {
    "processing_ms": 143,
    "keyword_match_pool": 48291
  }
}

Get your API key by contacting sales@bigdbm.com

Results and Impact

Deliver measurable business outcomes with trusted identity data

Schedule meeting

Profile Completeness Lift

Increase usable attributes by enriching at capture and backfilling at scale, without fragmenting identity.

Manual Cleansing Reduction

Reduce recurring data cleanup by standardizing inputs and returning consistent enrichment outputs.

Faster Time-to-Enrich

Enable real-time decisions while scaling batch workflows for backfills and periodic refresh.

Qualified Lead Lift

Improve downstream quality by routing and personalizing with richer identity-tied context.

Real-Time Enrichment APIs