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Real-Time Enrichment APIs

Enrich identity and attributes in real time or batch that enable your apps, CDP, and warehouse to operate on complete, consistent profiles.

Key Features

Real-Time & Batch Endpoints

Support low-latency lookups for products and apps, plus bulk processing for operations and backfills.

Flexible Identifier Inputs

Match and enrich records using email, phone, address, MAIDs, IPs, or internal IDs—whatever you collect.

Identity-First Enrichment Layer

Append attributes only after identity is resolved so profiles stay consistent across systems and channels.

Developer-Friendly Integration

Predictable responses, scalable throughput, and integration options designed for production and governance.

What Makes It Different

Enrichment is only valuable when it stays consistent. Identity-first enrichment resolves the entity first, then appends attributes—so results don't drift across tools, channels, or time.
Real-Time Enrichment APIs
You can run the same enrichment logic across real-time and batch workflows. That keeps routing, personalization, and analytics aligned while maintaining governance and visibility.

How it works

Our proven process for identity-first enrichment

01  Submit
02  Resolve
03  Enrich
04  Deliver

Send the identifier you have

Provide an identifier via API for real-time enrichment or submit a batch file for large-scale processing.

Unify to a persistent entity

Connect the identifier to a stable identity so enrichment and downstream actions are based on consistent entities.

Return permitted attributes

Append approved attributes and identity signals based on policy and availability—optimized for the workflow.

Publish where it's needed

Return results to your app, CDP, or warehouse and log usage so teams can track and govern enrichment.

Use Cases

1. Lead capture enrichment

Best for: Marketing / Sales teams Outcome: Improve routing and personalization at the point of capture.

2. CRM record completion

Best for: RevOps teams Outcome: Fill key gaps and standardize identifiers across pipelines.

3. On-site personalization

Best for: Product / Growth teams Outcome: Ensure segments respect consent and permitted use before publishing.

4. Fraud screening signals

Best for: Partnerships / Data teams Outcome: Share and measure with controls that reduce risk and improve consistency.

5. Identity hygiene at ingestion

Best for: Governance teams Outcome: Limit attributes to what is required for the workflow and reduce exposure.

6. Batch backfill for modeling

Best for: Security / Compliance teams Outcome: Produce repeatable evidence for audits, vendor reviews, and internal governance.

Results and Impact

Deliver measurable business outcomes with trusted identity data

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Profile Completeness Lift

Increase usable attributes by enriching at capture and backfilling at scale—without fragmenting identity.

Manual Cleansing Reduction

Reduce recurring data cleanup by standardizing inputs and returning consistent enrichment outputs.

Faster Time-to-Enrich

Enable real-time decisions while scaling batch workflows for backfills and periodic refresh.

Qualified Lead Lift

Improve downstream quality by routing and personalizing with richer identity-tied context.

Build once. Enrich everywhere.

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